The Broad is a contemporary art museum located on Grand Avenue in downtown Los Angeles. The museum is named after philanthropists Eli and Edythe Broad, who financed the $140 million building that houses the Broad’s art collections. It offers free general admission to its permanent collection galleries. However, not all of its events are free and admission prices may vary depending on the exhibition or event. It opened on September 20, 2015. The Broad is housed in a new building designed by Diller Scofidio Renfro Architects in partnership with Gensler and structural design firm Leslie E. Robertson Associates. Its cost is estimated at 140 million dollars. Adjacent to Frank Gehry’s iconic Walt Disney Concert Hall, the museum is designed to contrast its shiny metal perforated exterior while honoring its architectural presence with a porous tiled exterior. The design is based on a concept called “curtain and vault”. “The Veil” is a porous shell that covers the entire building, filtering and emitting daylight to the interior. This surface consists of 2,500 fiberglass reinforced concrete slabs supported by a 650-ton steel structure.
The “treasury” is a concrete frame that forms the core of the building and is dedicated to warehouses, laboratories, curatorial spaces and offices. The vault is surrounded on all sides by a “curtain”, an airy cellular exoskeleton structure that contains the block-long gallery and provides filtered natural light. The three-story museum has 50,000 square feet (4,600 m2) of exhibition space on two floors, 35,000 square feet (3,300 m2) of colonnaded gallery space on the third floor, and 15,000 square feet (1,400 m2) on the first floor. The roof has 318 skylights that let in diffused sunlight from the north. There is no reception in the non-Euclidean lobby; instead, visitors use mobile devices to greet guests. The lobby and exhibition spaces are connected by a 105-foot escalator and glass-walled elevator. Don’t forget to check out this place in Los Angeles too.
In early 2014, plans were released for a 24,000-square-foot (2,200 m2) public plaza adjacent to The Broad, which the museum will control and maintain as part of a contract with the city. Designed by museum architects Diller, Scofidio Renfro and landscape architect Walter Hood, the plaza and other streetscape improvements are estimated to cost $18 million, with about $10 million coming from renovation funds and $8 million from the museum. There is a grove of 100-year-old Barouni olive trees. The Broad has a contemporary art collection of nearly 2,000 works by 200 artists, including works by Cindy Sherman, Jeff Koons, Ed Ruscha, Roy Lichtenstein and Andy Warhol, including the latest “Single Elvis” from 1963. In 2015, the museum offered the purchase of “Single Elvis”, which drove poart prices to unprecedented levels. Other notable installations include Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away (2013), Ragnar Kjartansson’s expansive nine-screen video Visitors (2012), Julie Mehretu’s 24-foot-wide canvas Rakas (Cairo, 2013). and Goshka Macugan’s photo wallpaper Death of Marxism, Women of All Lands Unite (2013). The museum also has the world’s largest collection of Cindy Sherman’s works, with 129 works.
The Washington Post described the collection as containing too much “luxury trash”, but that “even when the bad wins the big, there are great works everywhere.” The building is also the headquarters of the Broad Art Foundation’s contemporary lending library. The inaugural exhibition at The Broad has a selection of more than 250 paintings, sculptures and photographs by more than 60 artists exclusively from the permanent collection including John Ahearn, El Anatsui, Richard Artschwager, John Baldessari , Jean-Michel Basquiat, Bernd and Hilla Becher, Joseph Beuys, Mark Bradford, Chris Burden, Chuck Close, John Currin, Eric Fischl, Jack Goldstein, Mark Grotjahn, Keith Haring, Damien Hirst,  Jasper Johns, Mike Kelley, Ellsworth Kelly (four paintings), William Kentridge, Anselm Kiefer, Ragnar Kjartansson, Jeff Koons, Barbara Kruger, Yayoi Kusama, Sherrie Levine, Roy Lichtenstein (10 paintings) Glenn Ligon, Sharon Lockhart, Robert Mac Longo, Goshka, Julie Mehre Takashi Murakami, Lari Pittman, Richard Prince, Neo Rauch, Robert Rauschenberg, Charles Ray, Ed Ruscha, Julian Schnabel, Cindy Sherman, Mark Tansey, Robert Therrien, Cy Twombly, Kara Walker, Jeff Wall, Andy Warhol (11) paintings), David Wojnarow cz and Christopher Wool. At Museum Square is the stand-alone restaurant Otium – Latin for “leisure” – developed by Eli Broad with Bill Chait de République and Bestia restaurants. Its executive chef is Timothy Hollingsworth, former executive chef at The French Laundry in Napa Valley. In September 2015, Isolated Elements, 2015, a photo mural by artist Damien Hirst, was installed on the south facade of the restaurant; it measures nearly 8 feet by 32 feet and is based on Hirst’s 1991 sculpture Isolated Elements Swimming in the Same Direction for the Purpose of Understanding, a wall-mounted cabinet filled with fish preserved in formaldehyde. If you are looking for a reliable digital marketer, click here.